Product Marketing Manager
Nova is a leading innovator and key provider of dimensional and materials metrology solutions for advanced process control used in semiconductor manufacturing. Nova provides its customers with the vital process insight and clarity needed to produce cutting-edge semiconductor devices for the most advanced markets.
Nova is a pioneer in industrializing x-ray and optical technologies for semiconductor inline process control, enabling advanced measuring of both dimensions and material properties throughout the chip fabrication lifecycle. Nova’s holistic metrology approach combines robust high-precision hardware with the finest software modeling which interlaces machine learning and big data within integrated and stand-alone configurations. Our unique portfolio enables semiconductor manufacturers to gain deeper insight throughout the fabrication process while increasing yields and shortening time to market.
We are an innovation-centric team of people who work hard to develop radically differentiated technologies. In the materials metrology team, we draw strength from our diverse backgrounds and domain expertise in various aspects of semiconductor technologies to bring new-to-industry metrology solutions to market. Within the broader semiconductor ecosystem, this role offers a unique opportunity to not only work on product development, but often pave the way to define a brand-new market segment.
Reporting to the Sr. Director of Marketing, the Product Marketing Manager will be responsible for driving all aspects of the marketing function – technical, operational and strategic – for a new product line. This person must be comfortable working in a matrixed organization structure and achieve successful program outcomes. The ideal candidate is expected to have the technical knowledge and confidence to work closely with an expert team of scientists and engineers, demonstrate good judgement in high-pressure scenarios, exhibit sound decision-making ability and show a willingness to learn. Excellent communication and organization skills are critical given the nature of the work across multiple divisions, and global customers.
Develop a general understanding of semiconductor technology trends for logic, and memory markets
Build business and marketing plans, and define market penetration opportunities
Deliver MRDs, market specifications with prioritized options, and associated technical justification
Own the product roadmap and drive execution through engineering throughout the product life-cycle
Drive the program lifecycle (PLC) process – track deliverables against phase goals and ensure completion for various stakeholders in the program
Develop product positioning strategies with an aim to drive competitive advantage, secure revenue and increase market share
Assist in building pricing strategies to build and defend a leadership position in market share
Conduct complex competitive analysis for products or product lines managed
Manage product messaging for internal and external stakeholders – become an expert on the product, its use cases and corresponding strengths and weaknesses
Develop technology proposals with key partners and customers, facilitate product demos and present demo results
Run beta and pilot programs with early-stage products and samples
Minimum of 3+ years’ experience as a Product Marketing Manager, ideally within the semiconductor capital equipment market
Proven track record of defining and launching semiconductor products
Proven ability to influence cross-functional teams without formal authority
Excellent written and verbal communication skills
Collaborative attitude and strong teamwork skills
Master's degree or higher in technical field preferred. Preference for a strong engineering background – candidate must be capable of learning new concepts quickly
Experience in fabrication, physics and/or instrumentation desired
Must be able to travel greater than 25% of the time