Regional Manager (Sales and Business Development)

Regional Manager (Sales and Business Development)

United States
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Role Description
About Nova

Nova is a leading innovator and key provider of dimensional and materials metrology solutions for advanced process control used in semiconductor manufacturing. Nova provides its customers with the vital process insight and clarity needed to produce cutting-edge semiconductor devices for the most advanced markets.

Reports to: Nova Inc President

Main responsibilities:

Account Management for Nova customers located in North East

NE Accounts

  • Act as the regional manager and the key person at Nova for all NE regional related issues. Manage all accounts related activity from all aspects including:
  • Effectively sell existing products to all 300mm customers in NE area
  • Map and profile the individual account in details
  • Build relationship and trust with key figureheads
  • Identify and lead penetration efforts with new products in order to increase the Nova market share
  • Characterize and define customers roadmap requirements and plan how to accommodate those needs using the company’s technology and products
  • Act as a key interface towards the company’s R&D and product groups in defining customers’ needs and drive towards accommodating those needs
  • Understand and articulate strategic directions and affect the technological strategy of the company accordingly
  • Drive, manage and leverage the application and field support organization to strengthen Nova’s position and customer loyalty
  • Coordinate the sales cycle with the sales and business people of Nova’s business partners where integrated metrology solutions are being sold
  • Utilize extensive memory manufacturing process know-how to help define areas for focus and differentiation for Nova

Main Objectives:

• To successfully create and drive several penetration efforts into accounts in the areas of Optical CD and X-Ray Metrology
• To position Nova as a key metrology supplier for relevant areas in the fab
• To characterize customer’s specific needs per application and drive Nova’s development efforts to cater for those needs
• To find means to differentiate against competition at each individual account
• To learn and develop relationships at all levels at each individual account to drive the Nova business therein in the most effective way
• To utilize account’s process understanding to position Nova product offering in a competitive way alongside Nova’s business partners
• To build a basis for new joint projects, sales activity and other cooperation in future
• To identify and lead new development efforts in furtherance of the product performance envelope


• Liaise with all levels, technical and non-technical
• Direct communication with all levels of Nova staff, especially technical staff
• Represent Nova’s technical expertise in joint projects
• Manage a team of Application Scientists and Field Service engineers, while providing a leadership guidance, in achieving company goals


• Gather, analyze and report all information in regards to process trends and conditions
• Capture all opportunities
• Report to Nova’s Sales organization any activity that might have commercial potential
• Map each individual account organization and all relevant Fabs